Philadelphia Business News : 10 best ways to Market your Business in Philadelphia

Everybody knows starting a business is hard. Business owners may or may have an education, but even if they do, was it in marketing, or commerce, or even advertising. Where do we start to market our business? Internet is a good place to start with the following in mind
1. Set up a budget, one for short term like 30-60 days, the other over 1 year
2. Go Online - start your own website (we will talk about this more)
3. Brand your buisiness with advertising and other online "connections"
4. Take a risk - no risk, no gain
5. Set specific goals for your business - amount of new customers, amount of gross or net revenue in a period of time
6. Go local - get your community and friends involved - grand opening BBQ or event, community news story, referrals.
7. Have a promotion - coupons - flyers
8. Be patient - Many businesses don't succeed because people give up on things too soon.
9. Connect to Social Media - it is a powerful tool
10 Invest in your image - use pictures and visuals in your websites, flyers, branding - a picture is worth a 1000 words.....
Starting Your Own Website
Everybody wants their own website, but don't really know what they want. There are hundreds of companies that will build yuo one, but you need to understand how they work and why they work. Traffic is the key and SEO. SEO is Search Engine Optimization which simply means search engines like Google Yahoo Bing, etc will find you and rank you in their results. You want to be on the first page!
Being on the first page means for KEY WORDS. Now key words work if people use them to find you. You could be in Beauty which means you want to use words like Beauty, Salons, Health, Cosmetics, Spa Hair, Weddings, Model, Best, Top, Your Business Name, Your Street, Your City. Each category or business will have a few keys words that are search more than others - you need to be aware of what words are important. When you build a website, you need traffic so make sure your advertising includes links to your website.
Another way to build traffic and branding is to include a blog. Wordpress is a simple to use, free module to add to your site where you can update people with specials, testimonials, and your personal business story. It is easy to add photos and also tag key words into your articles. If you are still unsure, hire a student for a few hours to walk you though the basics of blogging. You may enjoy being creative and learning is always good.
Be patient, Be Positive, Be Successful.